Ratliff Funeral Homes
Pierce Corporation
Stanley Ford Brownfield
Wind Song
Bayer CropScience | FiberMax Cotton
Around Town


Fridays 9:30 am | Join Host Eric Martinez to catch up on your local collegiate and professional sports news!

Go to and click on “Listen Live”!

11-18-14 Lady Cubs Vs Plains 6:30 PM

11-22-14 Cubs Vs Wall @ Ratliff Stadium 6:30 PM



Lady Cubs 2-1 With Tough Schedule To Come

November 21, 2014

The stands were full of parents and fans of the Lady Cubs as the #1 ranked Plains Cowgirls came...[more...]

Lady Cubs To Face #1 Plains Tomorrow

November 17, 2014

The biggest test of the Lady Cubs young season will be in the next three weeks as they take...[more...]

View sports calendar

Recent Freeze Came At Good Time For South Plains Cotton

November 20, 2014

Cotton in some areas of the South Plains received 1 inch to 2 inches of snow on Nov. 16,...[more...]

Ag Update – Wed., Nov. 19

November 18, 2014

Mary Jane Buerkle will be interviewing Rowdy Bolen of High Plains Ag Magazine and High Plains Winegrowers on Ag...[more...]

9 Surprising Uses For Hydrogen Peroxide

November 18, 2014

Let’s play a word association game. When you hear “hydrogen peroxide,” what do you picture? If it’s a first...[more...]
Sponsored by Brownfield Regional Medical Center

26 Ways To Avoid Getting Sick This Winter

November 20, 2014

This doesn’t mean, however, that hordes of shambling strangers can’t infect you and make you feel like the walking...[more...]

Sponsorships Available

June 16, 2014

Help us recognize outstanding citizens in our great county. Do you know someone you would like to honor? Sponsorships...[more...]


By Glenda Cameron

Does It Work?

November 17, 2014

Save money! Bypass cable and satellite. Get digital TV in any room for a one-time payment of $19.95. Save...[more...]

Personality Profiles

Matt Pruner

November 6, 2014

Anyone going into the Natural Resources Conservation Service (NRCS) will see an old/new face. Matt Pruner is back. Matt,...[more...]

Listen at Work Listen at Work


Lenna V. (Jo) O’Briant

Dec. 03, 1926 - Nov. 15, 2014

Matthew Emigdio Joseph Mendez

Dec. 18, 1992 - Nov. 14, 2014

John Thompson

Dec. 15, 1932 - Nov. 10, 2014

Sponsored by: Brownfield Funeral Home and Mark A Jones Funeral Directors

Thought Box

“That the situation appears hopeless
should not prevent us from doing our best.”
~ Aldo Leopold


Other Broadcasts

Brownfield City Council - First and Third Thursdays of each month at 7:30 AM.
First Baptist Church - Every Sunday morning starting at 10:50 AM.