“This is home and I get to stay homeTTU Head Mens Basketball Coach Mark Adams
It only took four days after former Texas Tech Head Mens basketball coach Chris Beard left for UT-Austin for Texas Tech to announce the 18th head men’s basketball coach, which is Brownfield’s and Terry County’s own Mark Adams. There had been much talk swirling around Brownfield, the South Plains, and Red Raider Nation as to who would be the next guy to fill the spot.
Many names were tossed around, such as TTU alum and former player Darvin Ham, Abilene Christian University’s current men coach Joe Golding, and a couple of others. However the one name that stood out most was Mark Adams, and he stays home with a an impressive resume. As a Brownfield/South Plains native, plus a Texas Tech graduate, he has earned 554 wins as a head coach. In yesterday’s (Tuesday April 6, 2021) “welcoming event” for Coach Adams, TTU Athletic Director Kirby Hocutt said, “I want to talk about this basketball program very briefly… because we are an emerging giant in the college basketball world and we are going nowhere but forward!”
“You know God blessed me to be in a profession that I truly love. To be able to coach basketball… it has been a wonderful journey for me. I love the game of basketball but I also love west Texas and I love Texas Tech”TTU Head Mens Basketball Coach Mark Adams
Adams has been an assistant and associate head coach within the TTU men’s basketball program over the past five seasons. Adams has also won at every level, where he has recorded a 554-244 career record over his 23 seasons as a head coach. Over the past five years, Adams has helped the program to 112 wins, making three straight NCAA Tournaments for the first time in TTU history, advancing to the 2018 Elite 8, winning the 2019 Big 12 regular-season championship and punching their ticket to the 2019 NCAA National Championship final where the Red Raiders would lose to Virginia in OT 85-77.
Adams led Howard College to the 2010 NJCAA National Championship, Adams has extensive head coaching experience on his resume. His head coaching success includes Clarendon College (1981-82), Wayland Baptist (1983-87), West Texas A&M (1987-92), Texas Pan-American now Texas Rio Grande Valley (1992-97) and Howard College (2004-13). He was inducted into the Wayland Baptist Hall of Honor in September 2017 and to the NJCAA Men’s Basketball Hall of Fame in 2020. He spent the 2013-14 and 2014-15 seasons as Tech’s Director of Basketball Operations before returning for the 2016-17 season as the lead assistant and being promoted to associate head coach in 2019.
Adam’s is well known as one of the best defensive coaches at any level of basketball. He helped lead TTU to the nation’s top defensive efficiency rating during the run to the 2019 NCAA National Championship Final, and last season he helped lead in the Big 12 by limiting opponents to only 63.2 points per game, in a shortened season which was canceled due to COVID-19. With their stifling defense, the Red Raiders captured the 2019 Big 12 Conference regular-season championship for the first time program history. They also earned second in the country by holding teams to 37.0 percent shooting, third by limiting their opponents to 59.5 points per game, plus led the Big 12 with opponents only shooting 29.8 percent on 3-pointers during the run to the Final Four and the National Runner-Up finish.
According to the Texas Tech Athletic Dept., “Tech was coming off a banner season in 2017-18 on the defensive end where it limited their opponents to 64.8 points per game and a 40.1 shooting percentage to pace the Big 12 conference in 2017-18. Both marks were ranked inside the NCAA’s Top 20, and it marked the first time in program history that Texas Tech ended the season as the Big 12 leader in both defensive categories.”
Over the past five seasons, the Red Raiders held their opponents to 60 points or less 59 times with Adams as an assistant coach and in the 2019 NCAA Tournament TTU held four opponents to under 60 points, which included a huge 63-44 win over Michigan in the Sweet 16 and then a big 61-51 win over Michigan State in the Final Four. This season the Red Raiders limited 13 teams to under 60 and finished at No. 20 in adjusted defensive efficiency, which also included a 65-53 win over Utah State in the NCAA Tournament first round. While at TTU the past five seasons, Adams as an assistant, is now 9-3 in the NCAA Tournament at Tech and 10-4 overall.
In the 2015-2016 season, Adams helped Chris Beard’s Little Rock team with the Trojans having a historic season with 10 straight wins and finished with 30 wins. Little Rock earned the Sun Belt regular season championship plus won the conference tournament title. It didn’t stop there as the Trojans took down the No. 12-ranked and fifth-seeded Purdue winning 85-83 in double overtime at the NCAA Tournament. The 15-game improvement for Little Rock was tied for the NCAA’s top spot in 2015-16. Little Rock had one of the nation’s top defensive teams and allowed 60.8 points per game in the Sun Belt. They also held their opponents field goal percentage to 39.5% and three-point field goal percentage to 30.1%.
Prior to assisting in DI, Adams led Howard College out of Big Spring, Texas to the 2010 NJCAA National Championship , plus he was named NJCAA’s National Coach of the Year. Current Utah Jazz forward and NJCAA Player of the Year Jae Crowder who averaged 18.9 points, 9.0 rebounds, 2.5 assists and 2.4 steals played under Adams in 2009-10. During Adams tenure, he recorded 233 victories with the Hawks and from 2004-13 his teams advanced to the NJCAA Regional Tournament nine straight seasons. Adams 2006 team broke the program record by having 36 wins in single season. Adams also led the Hawks to three conference championships and six trips to the regional finals.
Thus far, Adams has guided his teams to 14 postseason appearances with a 70% postseason winning percentage as a head coach and reached the national tournaments eight times with three in the NJCAA, two in the NCAA DII, and three in NAIA, plus while at Wayland Baptist, Adams led his team to the 1985 NAIA National Final game. On top of his post season accolades, he has earned 15 Coach of the Year honors during his time as a head coach. He also has captured six region, conference or district Coach of the Year honors over his career.
He and his wife, Jennifer, are the parents of two children: Luke and Abbie. Luke was a four-year letter-winner on Tech’s basketball team from 2012-15 and is the men’s head basketball coach at New Mexico Junior College. His daughter Abbie also is a Texas Tech graduate and is working as a speech-language pathologist.
Coach Adams Coaching Experience
- 1981-82, Clarendon College, Head Coach
- 1983-87, Wayland Baptist, Head Coach
- 1987-92, West Texas A&M, Head Coach
- 1992-97, Texas-Pan American, Head Coach
- 2004-13, Howard College, Head Coach
- 2013-15, Texas Tech, Director of Basketball Operations
- 2015-16, Little Rock, Assistant Coach
- 2016-2021, Texas Tech, Associate Head Coach
- 2021-present, Texas Tech, Head Coach